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Infiniti - The Car that Never Was

Infiniti came to us at CPB Boulder with the task to make a memorable participation of the brand on the international antique cars event Pebble Beach in 2017. The insight we got was Infiniti was one of the only brands in the event without a legacy, a past of more than 100 years like the competitors (Mercedez, BMW, etc). So the idea was creating a car that never existed: a 1930's Infiniti. How would it be modeled, based on the sleek design typical of Infiniti models. And we inspired the Infiniti design team to produce a real prototype car based on that creative concept for the event. It stole the scene at that year at Pebble Beach event.

Project Roles
Art Director, Creative Director
Company
Crispin Porter + Bogusky
Skills
Art Direction, Conceptual, Creative Direction, Creative Strategy, Design
Media
Advertising, Art, Branded Content, Concept Art, Industrial Designs, Installations, Interaction Designs, Products - Physical
Project Industries
Automotive
Infiniti - The Car that Never Was
Infiniti - The Car that Never Was
Infiniti - The Car that Never Was
Infiniti - The Car that Never Was