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Nike — Golf Club London

Nike Golf rebranded itself as the Nike Golf Club, shifting its core focus to simply clothing and shoes. Central to this rebrand was a desire to change the way we think about golf as a sport, to modernize it and put it in opposition to the stuffy traditional hobby that some see it as. We brought golf into the city, putting the apparel in both on-course and off-course locations to show the flexibility and of the range. For the on-course element, we created a one-off tournament held at Greenwich Peninsula driving range and for the off-course, Team captains Rory McIlroy and Jason Day, along with a squad of real Nike golfers, made their way via public transport and some famous London landmarks to our location.

Project Roles
Art Director, Creative Director
Company
AnalogFolk
Skills
Art Direction, Broadcast, Conceptual, Creative Direction, Design, Event Management, Film, Filmmaking, Photojournalism, Visual Development
Media
Brand Films, Branded Content, Branding, Editorial Designs, Film Editing, Photography, Social Media Content
Project Industries
Advertising, Entertainment, Fashion, Media, Sports
Nike — Golf Club London
Nike — Golf Club London
Nike — Golf Club London
Nike — Golf Club London
Nike — Golf Club London
Nike — Golf Club London
Nike — Golf Club London
Nike — Golf Club London