Dehradun Guitar Company Brand
When my good friend David Murray founded Dehradun Guitar Company, he needed a brand identity that would represent both the incredible quality of their hand-made instruments and the culture and people of Dehradun India where they’re built. He also needed a brand that would resonate with guitar players and stand the test of time.
I dug deep into research of the region, luthiery and guitar culture, and designed a mark based on the lotus, a flower that in India represents beauty and purity. The labels inside the guitars are handmade paper crafted in the area, with the mark and logo hand-stamped in ink. We kept the typography classic and combined the letter “D” with the lotus for their guitars headstock.
- Project Roles
- Art Director, Designer
- Dehradun Guitar Company
- Art Direction, Brand Strategy, Design
- Brand Identity, Logos
- Project Industries