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Dehradun Guitar Company Brand

When my good friend David Murray founded Dehradun Guitar Company, he needed a brand identity that would represent both the incredible quality of their hand-made instruments and the culture and people of Dehradun India where they’re built. He also needed a brand that would resonate with guitar players and stand the test of time. The Work I dug deep into research of the region, luthiery and guitar culture, and designed a mark based on the lotus, a flower that in India represents beauty and purity. The labels inside the guitars are handmade paper crafted in the area, with the mark and logo hand-stamped in ink. We kept the typography classic and combined the letter “D” with the lotus for their guitars headstock.

Project Roles
Art Director, Designer
Dehradun Guitar Company
Art Direction, Brand Strategy, Design
Brand Identity, Logos
Project Industries
Dehradun Guitar Company Brand
Dehradun Guitar Company Brand