General Electric "Bulb Finder" App UI
During my time with Northstar Partnering Group, we worked with GE’s Walmart team on how best to empower their customers to choose from the increasingly complex light bulb options.
I designed the UX/UI for a “bulb finder” app that was developed and featured for 2 years on the iOS app store. I also developed concepts for a new aisle design and a shelf-mounted bulb testing appliance.
- Project Roles
- UI Designer
- General Electric
- Art Direction, Design
- App Design, UI Design
- Project Industries