Nike SB | For Daily Use (Stefan Janoski)

Design can be a messy process. This was certainly the case when Nike SB set out to author a signature shoe for pro rider @stefanjanoski. Nike had one idea of what a new kind of skate shoe should look like—Stefan another. But often, it’s through tension and different points of view that you get to greatness. Today, 10 years later, the result of those disagreements—the NikeSB Zoom Janoski—is one of the best-selling shoes in skateboarding history. To commemorate this anniversary we partnered with the Nike SB team to tell the story of how the now-legendary design came to be.