Do Different

Tasked with painting HP’s newly redesigned Z suite as the answer to the creative industries computing speed issues, we found ourselves down a rabbit hole asking who are these creatives brave enough to do different in time where the fruit is the industry standard? And what about these machines enable them to create like never before? “Do Different” was the answer 35 years in the making. We stripped away the grey that a certain company painted a group of creatives in and showcased how the Z Suite was the tool for the fast paced, content creating artist. Arms of this campaign include, Broadcast, OOH Print, Social & Experiential.