Okay
Camp Grown-Up For Sonnet Insurance

Sonnet Insurance, based in Toronto, Canada had a very clear ask: create a campaign that reaches a metropolitan millennial through optimism. We said no problem! Together with Amanda Tempesta & Matt Lemas, we presented "Camp Grown Up - powered by Sonnet". We created a an experiential leg of the campaign that involved both an in person adventure as well as a sustained, digital, DIY portion. For the real life Camp Grown Up, we curated an experience tapping into nostalgia as our motivator. We created posters for gorilla marketing and at camp as well a field guide book that championed even the smallest moments of adulting. One Show Merit Winner

Project Roles
Art Director
Company
Sonnet
Skills
Adobe Illustrator, Adobe Photoshop, Broadcast, Conceptual, Copywriting, Art Direction
Media
Billboards, Commercials - Broadcast, Events, Social Media Content
Project Industries
Advertising
Camp Grown-Up For Sonnet Insurance