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Campaign Concept: Nothing But Body
This campaign concept was created to rebrand Victoria's Secrets' Body by Victoria subbrand. Together, a designer and I created visual direction and language to help the brand attract a younger clientele.
- Project Roles
- Content Strategist, Copywriter, Creative Director
- Company
- Victoria's Secret
- Skills
- Brand Strategy, Copywriting, Creative Direction, Creative Strategy
- Media
- Brand Identity, Branding
- Project Industries
- Advertising, Fashion, Retail
