We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Volvo " Fear No Road "

This campaign " Fear No Road " was developed to create awareness that Volvo's 4X4 technology was everything a family wanted and more for safety. The campaign was developed with limited funds, so we used Volvo's european photo library for the beauty shots of the car and we shot the idea part to fit the perspective of the cars we selected. The simplicity of the idea was to demonstrate visually that Volvo cars fear no roads from snow, ice, rain, etc. Thus fixing the cars to the road with bolts, anchors etc. This campaign was very successful for all involved.

Project Roles
Art Director, Designer
Company
Euro RSCG
Skills
Adobe InDesign, Adobe Photoshop
Media
Advertising
Project Industries
Automotive
Volvo " Fear No Road "