Located on Donner Summit, outside of Truckee, CA., the Oulier Lodge was developed as a modern alpine cabin that paid homage to the history of the Sierras. Branding was inspired by the iconic rock outcroppings of the Summit’s ‘china wall’, a legendary destination for rock climbers, hikers and backcountry skiers.
- Project Roles
- Art Director, Creative Director, Designer, Type Designer
- The Outlier
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop
- Brand Guidelines, Brand Identity, Branding, Illustrations, Lettering, Logos, Packaging
- Project Industries
- Fashion, Lifestyle, Luxury, Packaged Goods, Real Estate, Restaurant, Retail, Travel/Tourism