The Outlier

Located on Donner Summit, outside of Truckee, CA., the Oulier Lodge was developed as a modern alpine cabin that paid homage to the history of the Sierras. Branding was inspired by the iconic rock outcroppings of the Summit’s ‘china wall’, a legendary destination for rock climbers, hikers and backcountry skiers.

Project Roles
Art Director, Creative Director, Designer, Type Designer
The Outlier
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop
Brand Guidelines, Brand Identity, Branding, Illustrations, Lettering, Logos, Packaging
Project Industries
Fashion, Lifestyle, Luxury, Packaged Goods, Real Estate, Restaurant, Retail, Travel/Tourism
The Outlier
The Outlier