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Nike Crown Jewel

To celebrate the 10th anniversary of LeBron's signature line of shoes, Nike released a limited quantity of special packaging to celebrate the occasion. Insights from the facets and geometry of a diamond were used throughout the design to reflect the theme of the footwear. After winning his 1st NBA Title, 2nd Olympic Gold Medal, & 3rd NBA MVP — it seemed only fitting to include a subtle nod to ring packaging with the shape & functionality of the box.

Project Roles
Creative Director
Company
Nike Basketball
Skills
Packaging Design
Media
Packaging
Project Industries
Fashion
Nike Crown Jewel
Nike Crown Jewel
Nike Crown Jewel
Nike Crown Jewel
Nike Crown Jewel
Nike Crown Jewel