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POM Super Tea

BRIEF: Get health-conscious millennial women to drink POM Super Tea. IDEA: Some things are better together, like POM and tea… and like two of our target's faves: barre class and super-cute sloths. We invited a group of influencers to the first-ever Sloth Barre class, starring Lola, the Insta-famous sloth who had surprised Kristen Bell on The Ellen Show. Of course, the result was TONS of must-see social content. The press couldn’t help but cover Sloth Barre, and the TV news report was syndicated and broadcast to millions of homes all over the West Coast.

Project Roles
Creative Director
POM Wonderful
Creative Direction