In 2010, Ford launched the first complete redesign of the venerated Explorer. At that time, they did something wholly innovative in the auto industry - they unveiled a brand new model, on Facebook. By choosing social media for their launch, they were able to engage their existing fan base while reaching a broader audience of potential buyers curious about Ford’s new SUV. Ford kept the conversation going by answering fans’ questions with informative and entertaining content about the all new Explorer.
- Project Roles
- Creative Director
- Team Detroit
- Creative Direction
- Branded Content, Commercials - Broadcast, Social Media Content, Viral Films