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Explorer Live

In 2010, Ford launched the first complete redesign of the venerated Explorer. At that time, they did something wholly innovative in the auto industry - they unveiled a brand new model, on Facebook. By choosing social media for their launch, they were able to engage their existing fan base while reaching a broader audience of potential buyers curious about Ford’s new SUV. Ford kept the conversation going by answering fans’ questions with informative and entertaining content about the all new Explorer.

Project Roles
Creative Director
Company
Team Detroit
Skills
Creative Direction
Media
Branded Content, Commercials - Broadcast, Social Media Content, Viral Films
Explorer Live