Walmart: Grocery Pickup w/ Tia Mowry
Walmart was seeking to connect better with millennial moms that are busy, badass women. My insight was that being a mom is superhuman, but picking up groceries shouldn't have to be. Walmart agreed. Super Tia was a smashing success on social media and pushed Walmart out of their traditional content comfort zone. I sold the concept, wrote the script, developed the treatment, co-directed talent and set, and managed the edit.
- Project Roles
- Creative Director, Director, Writer
- Celebrity, Cinematography, Commercial, Conceptual, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Film, Filmmaking, Keynote, Post-Production, Social, Social Media Strategy , Stunts, Wrangling - Celebrities, Wrangling - Creatives
- Advertising, Brand Films, Branded Content, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Packaged Goods, Retail