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Walmart: Grocery Pickup w/ Tia Mowry

Walmart was seeking to connect better with millennial moms that are busy, badass women. My insight was that being a mom is superhuman, but picking up groceries shouldn't have to be. Walmart agreed. Super Tia was a smashing success on social media and pushed Walmart out of their traditional content comfort zone. I sold the concept, wrote the script, developed the treatment, co-directed talent and set, and managed the edit.

Project Roles
Creative Director, Director, Writer
Company
Viacom
Skills
Celebrity, Cinematography, Commercial, Conceptual, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Film, Filmmaking, Keynote, Post-Production, Social, Social Media Strategy , Stunts, Wrangling - Celebrities, Wrangling - Creatives
Media
Advertising, Brand Films, Branded Content, Commercials - Video, Social Media Content
Project Industries
Advertising, Packaged Goods, Retail
Walmart: Grocery Pickup w/ Tia Mowry