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ESPN/Diehard cobranded TV.

ESPN / Die Hard 4 Co-branding ESPN Sports Center with Die Hard 4. Who could possibly mistake Bruce Willis for Sports Center anchor Scott van Pelt? Only a Die Hard Sports Center fan, duh. Concepted and wrote this and other cobranded TV spots for ESPN while working at Concept Farm in NY.

Project Roles
Copywriter
Company
The Concept Farm
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising