Visual identity and collateral for Sunday in Brooklyn

Sunday in Brooklyn, an all-day restaurant inspired by the owners’ productive and food-focused day off, has quickly become a Williamsburg institution. For this brand refresh, the SIB team wanted to reflect their approach to casual fine dining, one that emphasizes shared adventures and conversations around the table. We developed a layered system centered around a series of illustrations that evoke the feeling of a Sunday in Brooklyn—energetic, sometimes a little strange, and full of fun.