Visual Identity and collateral for the Alida Hotel in Savannah

The Alida Hotel provides guests with an unrivaled Savannah, Georgia encounter. Refined culinary and social experiences combined with a unique representation of local artists, makers, and thinkers, provide a broad view of contemporary Southern culture. We created an identity system that pays tribute to the neighborhood's legacy as a crossroads for ocean liners and shipping companies while elevating the look and feel to represent a sense of riverside sophistication. The system includes everything from brand names to collateral to signage and wayfinding The hotel's lobby and rooftop bars, The Trade Room and The Lost Square, have their own identity systems that touch on the overall hotel branding, while departing enough to feel like distinct outlets.