He For She: The Equality Illusion
We helped HeForShe, the UN women's organizations for gender equality, create and launch their most engaging social campaign to date.
We were tasked with reaching their toughest target, male millennials, to bring them into the conversation without ruffling their feathers.
To do this, we created illusionary imagery with a neutral quote that caused the viewer to engage with our content as they flipped their phones.
- Project Roles
- Copywriter, Writer
- UN Women
- Content, Copywriting, Social, Social Media Strategy , Technical Writing
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Non-Profit