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He For She: The Equality Illusion

We helped HeForShe, the UN women's organizations for gender equality, create and launch their most engaging social campaign to date. We were tasked with reaching their toughest target, male millennials, to bring them into the conversation without ruffling their feathers. To do this, we created illusionary imagery with a neutral quote that caused the viewer to engage with our content as they flipped their phones.

Project Roles
Copywriter, Writer
Company
UN Women
Skills
Content, Copywriting, Social, Social Media Strategy , Technical Writing
Media
Social Media Content, Social Media Copy
Project Industries
Advertising, Non-Profit
He For She: The Equality Illusion