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BNY Mellon Branding/Messaging Campaigns and Writing Services

Multi-component consulting projects with Bank of New York Mellon, including Brand Positioning, Value Prop, Message Frameworks and content for advertising (shown here), web, videos, collateral, white papers, and other materials. Initial role as co-strategist and co-creative director with Toth Brand Imaging.

Project Roles
Content Producer, Content Strategist, Copywriter, Creative Director, Writer
Company
Bank of New York Mellon
Skills
Brand Strategy, Consulting, Content, Content Management, Copywriting, Creative Direction, National / International
Media
Advertising, Branded Content, Branding, Editorial Writings, Taglines, Websites
Project Industries
Finance
BNY Mellon Branding/Messaging Campaigns and Writing Services