Ice Road Truckers
Get the primarily male demo pumped for another season of the gripping "Ice Road Truckers" on The History Channel.
Targeted Facebook ads reach testosterone-driven fans in a voice that celebrates IRT's death-defying stories. Fans share their excitement with simple badging in the form of an branded digital license plate.
- Project Roles
- History Channel
- Copywriting, Social Media Strategy
- Social Media Content
- Project Industries