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The new VW Scirocco - Visual Language

Role: Creative direction, strategy and concept, visual languages and executions @ DDB in Berlin, 2001 - 2011 / / / / / / / / / / Running the department for Volkswagen brand design, books, collateral and brochures from 2001 to 2011 at DDB in Berlin, I was in charge of all strategic and creative work done in that field. Not always but often hands on and on location with art direction, photo- and film productions, collaborating with some of the most talented and accomplished photographers, CGI artists and film makers in automotive communication. Here as an example the launch of the new VW Scirocco in 2009:

Project Roles
Creative Director
Company
DDB Berlin
Skills
Conceptual, Consulting, Creative Direction
Media
Magazines, Brand Films, Branded Content, Photography, Social Media Content, Viral Films
Project Industries
Automotive, Lifestyle, Luxury
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language
The new VW Scirocco - Visual Language