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smart Color Campaign

Role: Designer and Art Director @ Weber, Hotel, Schmid in Zürich, 2000 / / / / / / / / / / It only takes 60 minutes to change the colored body parts of the smart city-coupe. This micro campaign was run in fashion media environments to advertise und underline the concept of an automotive „outfit change“.

Project Roles
Art Director, Designer
smart car
Conceptual, Design
Magazines, Billboards, Branded Content, Branding
Project Industries
Automotive, Lifestyle, Fashion
smart Color Campaign
smart Color Campaign