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MGM Resorts

MGM Resort properties were tired of the hangover, they wanted a look to match the developing experiences in dining and nightlife. We created a new strategy that spoke to the haute clientele. We hired top international photographers and worked with model Chrissy Teigen to help execute a new look for Las Vegas imagery. This imagery lived throughout OOH, in-property, social and digital advertising.

Project Roles
Art Director, Creative Director
Company
SK+G
Skills
Art Direction, Creative Direction, Design
Media
Advertising
Project Industries
Luxury
MGM Resorts
MGM Resorts
MGM Resorts
MGM Resorts
MGM Resorts
MGM Resorts
MGM Resorts