MGM Resort properties were tired of the hangover, they wanted a look to match
the developing experiences in dining and nightlife. We created a new
strategy that spoke to the haute clientele. We hired top international photographers and worked with model Chrissy Teigen to help execute a new look for Las Vegas imagery. This imagery lived throughout OOH, in-property, social and digital advertising.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Design
- Project Industries