Beats Pill+, Global Product Launch

Art Director, Photography
Senior Designer, Digital and Retail

The new Beats Pill+ is a sophisticated evolution of Beats speakers. It’s sleek and refined, while maintaining Beats striking boldness. The campaign’s overall creative direction draws from the product’s own premium textures, distinguished style, and duotone white/black color palette. We entice consumers to hear the impressive sound for themselves by calling attention to the power button while the campaign headline “Turn Me On” serves as a double entendre (Beats signature edge) and a direct CTA challenging the consumer to hear differently.