AATC Identity

Student Work The mission of the African American Theater Consortium (AATC), a fictional organization, is to create a conversation about contemporary racial identity, using the performing arts as a means for social change. Their brand identity is inspired by African textile patterns and uses contemporary colors and an upbeat tone to convey the relevance of their mission and the excitement of theater.

Project Roles
Art Director, Designer, Editor (Brand/Content)
Student Work
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Copywriting, Creative Strategy, Digital, Motion
2D Animations, Advertising, Brand Guidelines, Brand Identity, Branding, Environmental Design, Motion Graphics, Websites
Project Industries
Entertainment, Music, Non-Profit
AATC Identity