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Sephora

We Belong to something Beautiful. The new Sephora motto is a plan of action for the brand, a promise to continue working to making the beauty space a more inclusive environment for everyone. The brand and its new platform has been created to make all of Sephora's diverse customers and employees feel a sense of belonging. As part of the new platform for Sephora, the retailer has adopted a new manifesto that represent its desire to continue to work toward equality and inclusivity. The manifesto reads, "Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included."

Project Roles
Creative Director
Company
Wednesday Agency NYC
Skills
Art Direction, Copywriting, Creative Direction, Creative Strategy, Design, Film, Filmmaking
Media
Brand Films, Branded Content, Large Format Photography (Film)
Project Industries
Advertising, Beauty, Fashion
Sephora
Sephora
Sephora
Sephora
Sephora
Sephora
Sephora
Sephora