YouTube, one of the biggest brands in the world needed a new united brand for their diversifying product and brands, and to signal an evolution in the product. The rebrand worked to unite its brands, simplify the brand elements and promote a distinct message and voice promoting its content and creators.
- Project Roles
- Art Director, Creative Director, Designer
- Google Creative Lab
- Brand Strategy, Creative Direction, Design
- Brand Identity
- Project Industries
- Entertainment, Technology