The Big G
When we were approached by the Drinks International Awards 2019 Agency of the Year, Phipps Relations, to put together a concept design for Wines of Germany’s flagship tasting event, The Big G, we felt like we hit the jackpot. Not only are we both enthusiastic German wine drinkers (give us a glass of spätburgunder any day!), we’re also passionate about using eye-catching, manful design to bring people together. Located in London’s Somerset House, the event needed to be attractive to wine industry veterans as well as general drinkers, encouraging them to become familiar with some German wines that they might not recognise on a regular wine list.
Taking our design inspiration from the Bauhaus, a nod to the movement’s centenary, we put together a bold, cohesive concept to tie together each area of the event space, along with a stand-alone brand-mark, colour-way and typography scheme to work alongside, and in conjunction with, Wines of Germany’s existing branding. We carried this concept through promo materials both digitally and IRL, with magazine ads, tasting booklets for both the trade and consumer portions of the event, and digital invitations to the event.
Our event concepts brought a joyful vibrancy to Somerset House, creating a strong visual identity for The Big G that didn’t just look great, but helped visitors to navigate the space, too. The tasting booklets provided a guide for consumer and trade tasters, while being a handy-dandy note-taking tool.