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Lean Pockets "You Fancy"

Pinkies up, people. When Lean Pockets refreshed the brand with new packaging and flavors, we delivered the campaign to support it in broadcast, social, and dot com. The concept "You Fancy," was born as a tongue-in-cheek reaction to offerings like pretzel crust and Vermont cheddar. Digging into the audience on Pinterest, we noticed a trend around "fancy," and we brought it to life with inane banter inspired by the heroines of Broad City.

Project Roles
Creative Director
Copywriting, Creative Strategy, Management of Teams 1-10
Branded Content, Commercials - Broadcast, Pitch Decks, Short Films
Project Industries
Packaged Goods
Lean Pockets "You Fancy"
Lean Pockets "You Fancy"