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Google ‘Change is Made With Code’

Today's teen girls are more socially-aware than ever, and code can be a powerful tool in making a difference. We developed a true 360-degree campaign that brought this insight to life through film, social, influencers and events (including a grand finale at Central Park's Global Citizens Festival). To launch the campaign, we produced a film showcasing the work of brave women who are using code to literally change the world for better. At the Made With Code website, an online tool allowed girls to code a shareable graphic around a cause of their choice. We drove awareness and traffic through paid social content. Coding "parties" hosted by teen influencers Halle and Chloe drove campaign awareness. We brokered the influencer relationships, and acted as correspondents on the ground at the events. Halle and Chloe provided us a huge lift in reach and authenticity by hyping the effort on their own channels. The campaign culminated at the 5th Annual Global Citizen Festival in Central Park, where our launch film was played. Priyanka Chopra introduced our teen coders on stage, and Ellie Goulding performed "Anything Could Happen" set to backdrop of their coded messages of hope.

Project Roles
Creative Director
Company
Swift
Skills
Conceptual, Copywriting, Editing, Management of Teams 1-10, Videography, Wrangling - Creatives
Media
Advertising, Branded Content, Case Study Videos, Events, Pitch Decks, Short Films
Project Industries
Technology
Google ‘Change is Made With Code’
Google ‘Change is Made With Code’
Google ‘Change is Made With Code’