T. Rowe Price
Refreshed logo and visual identity system for T. Rowe Price, a global investment management firm.
Their brand positioning, “Strength Through Reliability,” was communicated through the use of a square, a solid, stable form. A vibrant blue signaled a fresh and optimistic approach.
- Project Roles
- Creative Director, Designer
- T. Rowe Price
- Brand Strategy, Creative Direction, Design
- Brand Identity
- Project Industries