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T. Rowe Price

Refreshed logo and visual identity system for T. Rowe Price, a global investment management firm. Their brand positioning, “Strength Through Reliability,” was communicated through the use of a square, a solid, stable form. A vibrant blue signaled a fresh and optimistic approach.

Project Roles
Creative Director, Designer
Company
T. Rowe Price
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Identity
Project Industries
Finance
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price
T. Rowe Price