44 Muestra Artesanía UC

Design of the visual identity for the 44th Traditional Crafts Exhibition, organized by the Crafts Department of the Pontificia Universidad Católica de Chile. The fair gathered more than 120 artisans from all over the world specialized in several traditional techniques.

The inspiration was the 100th birthday of Violeta Parra and her craft work. The icons were hand–stitched by Carolina Moya, and they represented the different crafts invited to the fair.

The products range varied from print pieces (book, posters, out of home, and some small artworks like invitations, tickets and flyers), the front, and the identification pieces for all the artisans. The fair was builded by Amercanda and the overall layout by Diether Gothe.