Brooklyn Museum Exhibition Series Branding
Raw/Cooked is an ongoing series of exhibitions at the Brooklyn Museum by under-the-radar Brooklyn-based artists. Commissioned by the museum to create a unique, unexpected logo and visual identity for the project, aiming to speak to a wide new demographic of museum visitors and patrons. We created a visual concept, logo, and marketing strategy for the exhibitions, including fly posters and bar coasters throughout Brooklyn and lower Manhattan, and limited-edition Brooklyn Industries t-shirts that were distributed as invitations to the opening reception. We designed a website for Raw/Cooked that utilizes a unique navigational structure to play off the logo concept and create an overarching brand experience.
- Project Roles
- brooklyn museum
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Creative Direction, Creative Research
- Apparel, Branded Content, Branding, Environmental Design, Logos, Packaging, Websites
- Project Industries