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Brooklyn Museum Exhibition Series Branding

Raw/Cooked is an ongoing series of exhibitions at the Brooklyn Museum by under-the-radar Brooklyn-based artists. Commissioned by the museum to create a unique, unexpected logo and visual identity for the project, aiming to speak to a wide new demographic of museum visitors and patrons. We created a visual concept, logo, and marketing strategy for the exhibitions, including fly posters and bar coasters throughout Brooklyn and lower Manhattan, and limited-edition Brooklyn Industries t-shirts that were distributed as invitations to the opening reception. We designed a website for Raw/Cooked that utilizes a unique navigational structure to play off the logo concept and create an overarching brand experience.

Project Roles
Designer
Company
brooklyn museum
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Creative Direction, Creative Research
Media
Apparel, Branded Content, Branding, Environmental Design, Logos, Packaging, Websites
Project Industries
Non-Profit