Brand Building on Instagram

I’ve produced two campaigns for fitness brand ‘SWEAT’. Both campaigns helped build the brand’s visual identity whilst achieving a secondary objective, either introducing new female trainers or driving app downloads. A variety of ad units were used to maximise these crafted videos. We used a mix of square and vertical formats in both short and long form. We also used video carousels and Instagram carousels. I focused on; strong branding, impactful opening seconds and simplified messaging that worked with sound off.