Taco Bell (Pitch)
Taco Bell experiences high volume hiring, but not much on candidate front. Employees tell great stories of their own career path and why they stay (family, fun, growth), but this message was lacking in their current materials. They wanted to leverage their consumer brand and expand that same sense of fandom in their employer branding.
In looking at their current consumer branding and career site, it was clear there were plenty of great stories to tell, but they were all over the place and hidden. We created two options to showcase these stories of growth, fun and family. The first concept is more of a playful message and the second more aspirational; both concepts cater to their consumer brand.
- Project Roles
- Content Strategist, Copywriter
- YUM Brands
- Brand Strategy, Conceptual, Copywriting
- Mood Boards, Pitch Decks, Presentations, Taglines, User Journeys, Websites
- Project Industries
- Advertising, Restaurant