The concept of “Quality Equality.” Equal products for an equal price—it shouldn’t be a revolutionary idea, and we shouldn’t still be talking about it, but here we are.
Our imagery needed to speak to performance as much as our words; we can describe the razor as a powerful tool, but unless we’re able to show that—through immense attention to the features and details—our point gets diluted. We found an incredible photographer, Robin Broadbent, who has a lot of experience working with Apple and brought a deep level of expertise to the project.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting
- Billboards, Websites
- Project Industries