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BBC - Music, TV & Film. Product Descriptions & Blogs.

The Challenge The media industry have notoriously short deadlines, and this was no exception. The project required 300 fully optimised product description rewrites for a range of items in the BBC Worldwide online store. With thousands of visitors to their site a day, any time lost without these new products live, would have a delay on potential revenue. What we did & achieved All 300 product descriptions were delivered on time which meant there was no downtime on revenue and the project flowed seamlessly into the design and dev teams. To create a buzz around some of the newly launched products, we created a series of blog articles to bolster the potential views to the site. The project delivered a successful turnaround of both product descriptions, and blog articles with 25 500 word articles created within a 3 month period.

Project Roles
Content Strategist, Copywriter, Editor (Copy), Project Manager
Company
BBC Worldwide
Skills
Content, Content Management, Content Strategy, Project Management
Media
Branded Content, Editorial Writings
Project Industries
Media
BBC - Music, TV & Film. Product Descriptions & Blogs.