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Superdry - T-Shirt Design Proposals & Descriptions

The Challenge With a limited time frame, Superdry were looking to launch a new and exciting T-Shirt design based around the motorsport era of the 60's and 70's. Working cross team, there was an opportunity to deliver fresh new product content matched with a clear product launch proposal. What we did & achieved With a quick turnaround we created a 2,000 word product proposal outlining the reasoning for the T-Shirt launch and providing a background to the cool designs of that era and why they were chosen for launch. 35 fully optimised product descriptions were created, bespoke to each garment and T-Shirt design. To provide a full product story the descriptions, proposal and blogs were launched alongside a strong social media campaign to introduce this exciting new launch. The product itself was launched globally, and all content created by Carla's Copy has been delivered to an audience of hundreds of thousands of consumers and visitors to their site.

Project Roles
Content Producer, Content Strategist
Company
superdry
Skills
Content Management, Content Strategy, Copywriting, Project Management
Media
Branded Content, Editorial Writings, Projection Mapping
Project Industries
Fashion
Superdry - T-Shirt Design Proposals & Descriptions