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CliniqueID

Clinique’s new custom-blend hydrator, Clinique iD, gets personal. With 3 bases and 5 active cartridge concentrates to choose from, each customer can tailor their moisturizer to target their skin concerns. The global rollout involved developing campaign visuals, editorials, and tester displays. In select stores customers can choose to print a personalized pattern on the side of their bottle, making their custom moisturizer truly their own. The graphic wrap on the printer showcases the bottle+cartridge system, textures, and patterns. It was featured in a pop-up event in Soho, NYC, and is available in select retail locations and online. Designing the series of patterns to appeal to a range of customers was a fun graphic design challenge, and rewarding to think of all the bottles on display in homes everywhere.

Project Roles
Art Director, Designer, Illustrator, Industrial Designer
Company
Clinique
Skills
2D, Adobe Illustrator, Adobe InDesign, Brand Strategy, Creative Direction, Creative Strategy, Design, Editorial, Retail, Retouching, Visual Development
Media
Editorial Designs, Visual Designs
Project Industries
Luxury, Retail
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