Urban Remedy, Highlighting Products Within Brick And Mortar & Through E-Commerce

Aligning user experience with customer needs and goals through user research. Competitive Analysis, Feature Prioritization, Information Architecture. For their website Urban Remedy asked us to take into consideration the way top level categories could tell a story around products. The team also wanted to determine if creating a section within the navigation around hero and best selling products would benefit the customer experience. In addition to determining the information architecture of the products, the team was interested in understanding what it might look like to have a visual search that guides a customer to a product based on preference.