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GROUPON CONSUMER ACTIVATIONS

Groupon’s festival partnerships have engaged thousands of guests over multi-day events nationwide. These playful activations provided an organic marketing platform to promote Groupon as a source of local discovery. Guests have had the opportunity to engage in our space, activate with our brand onsite, take home custom swag along with exclusive Groupon deals. Contribution: led the creative strategy and implementation supporting an events team for over 5 years. Supported the consumer and merchant engagement strategy from concept to execution, custom lettering and artwork, copywriting, sourcing, production preparation, on-site art direction, brand ambassador, and annual event concept evolutions.

Project Roles
Creative Director
Company
Groupon
Skills
Creative Direction, Experiential
Media
Brand Identity, Corporate Events, Events
Project Industries
Technology
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS
GROUPON CONSUMER ACTIVATIONS