GROUPON CONSUMER ACTIVATIONS
Groupon’s festival partnerships have engaged thousands of guests over multi-day events nationwide. These playful activations provided an organic marketing platform to promote Groupon as a source of local discovery. Guests have had the opportunity to engage in our space, activate with our brand onsite, take home custom swag along with exclusive Groupon deals.
Contribution: led the creative strategy and implementation supporting an events team for over 5 years. Supported the consumer and merchant engagement strategy from concept to execution, custom lettering and artwork, copywriting, sourcing, production preparation, on-site art direction, brand ambassador, and annual event concept evolutions.
- Project Roles
- Creative Director
- Creative Direction, Experiential
- Brand Identity, Corporate Events, Events
- Project Industries