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Backwards and in Heels

For M.M.LaFleur's 2018 shoe launch, I worked with the creative team to execute a series of assets that included: 1 - A campaign video shoot about a girl who breaks into dance while waiting for her subway to arrive, all in her comfortable MM shoes. 2 - A behind the scenes of the making of the shoes including footage from manufacturers in Italy and interviews with the creative director and shoe designer. 2 - E-commerce and still life photography

Project Roles
Director, Executive Producer
Company
M.M.LaFleur
Skills
Art Direction, Creative Direction, Creative Strategy, Low Budget, Managing Budgets, Post-Production, Producing, Social
Media
Commercials - Video, Photography
Project Industries
Advertising, Fashion, Retail
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels
Backwards and in Heels