Backwards and in Heels
For M.M.LaFleur's 2018 shoe launch, I worked with the creative team to execute a series of assets that included:
1 - A campaign video shoot about a girl who breaks into dance while waiting for her subway to arrive, all in her comfortable MM shoes.
2 - A behind the scenes of the making of the shoes including footage from manufacturers in Italy and interviews with the creative director and shoe designer.
2 - E-commerce and still life photography
- Project Roles
- Director, Executive Producer
- Art Direction, Creative Direction, Creative Strategy, Low Budget, Managing Budgets, Post-Production, Producing, Social
- Commercials - Video, Photography
- Project Industries
- Advertising, Fashion, Retail