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Giro New Road Launch

When Giro introduced their New Road apparel collection focused on more sustainable material, clean design and an audience of riders beyond lyrca-clad road warriors and baggy shorted mt. bike shredders, they needed a new voice to capture the spirt of the line and honor the brand's roots. I crafted a brand voice rooted in their performance-oriented history, yet still inclusive and welcoming to the wider audience that the new, design-driven collection focused on.

Project Roles
Copywriter, Editor (Brand/Content)
Company
Giro
Skills
Brand Strategy, Copywriting
Media
Brand Identity, Branding, Websites
Project Industries
Sports
Giro New Road Launch
Giro New Road Launch
Giro New Road Launch
Giro New Road Launch
Giro New Road Launch