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Stouffer's Brand Campaign

When Stouffer's relaunched their classic lasagna recipe to include simplified, wholesome ingredients, they needed to tell consumers about it an authentic way. To anchor the new “It’s What’s On the Inside That Counts” campaign, I helped created a range of digital and social content, driven by three videos that focused on real families with a real love of lasagna, and the way Stouffer's helps them share quality time around the dinner table.

Project Roles
Copywriter, Creative Director
Company
Stouffers
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Packaged Goods