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Detroit Zoo Campaign

In 2019, Doner conducted a scientific study for the Detroit Zoo which proved that spending time with animals as the Zoo reduces stress. We created a campaign to encourage a new audience (adults) to come to the Detroit Zoo for their dose of “Vitamin Z.”

Project Roles
Art Director
Company
Detroit Zoo
Skills
Art Direction, Conceptual
Media
Interactive Videos, Scripted TV, Social Media Content
Project Industries
Advertising
Detroit Zoo Campaign