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NurseGrid Brand Refresh

Rethinking strategy for a maturing startup: As Brand Designer then Creative Director at NurseGrid, I took their branding from a logo and product screenshots to a full-blown branding ecosystem. I married product, photography, and illustration to build an authentic visual language to speak to the company’s services in connecting nurses and solving healthcare problems through technology. I led the charge in building a messaging platform that elevated the company’s expansion into a new market and married existing products, with a new service and network-based outlook. I also served at the go-to leader for all things messaging and visual. I worked directly with sales for pitch decks, customer success for documentation and guides, and product to integrate custom illustrations into the app flow.

Project Roles
Creative Director, Designer
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
2D Animations, App Design, Brand Identity, Branding, Editorial Designs
Project Industries
Health/Pharma, Technology
NurseGrid Brand Refresh
NurseGrid Brand Refresh