NurseGrid Brand Refresh

Rethinking strategy for a maturing startup:

As Brand Designer then Creative Director at NurseGrid, I took their branding from a logo and product screenshots to a full-blown branding ecosystem. I married product, photography, and illustration to build an authentic visual language to speak to the company’s services in connecting nurses and solving healthcare problems through technology.

I led the charge in building a messaging platform that elevated the company’s expansion into a new market and married existing products, with a new service and network-based outlook.

I also served at the go-to leader for all things messaging and visual. I worked directly with sales for pitch decks, customer success for documentation and guides, and product to integrate custom illustrations into the app flow.