A San-Francisco based PR and marketing agency, Mackenzie recognizes the importance of standing out in the city’s ultra-competitive industry. The goal was to refresh the brand to attract a more youthful, but sophisticated, set of clientele. Therefore, Bootjack Creative formed a custom logotype and stuck to a sleek theme throughout to highlight the business’ “cutting-edge” approach, professionalism and dedication to organization.
- Project Roles
- Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- Advertising, Startups, Technology