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Samsung /Make

/make is a new series for creators, by creators. As more and more photographers and filmmakers embrace their mobile phone as their main tool for creation, Samsung wanted a way to support their work, teach them new skills, and connect them with other artists. I was responsible for developing the brand identity for the Samsung /make subbrand. We had to account for the design of segment title sequences, outro sequences, product overlays, and overall tone of voice. I was also responsible for developing the brand identity for the Samsung /make subbrand. We had to account for the design of segment title sequences, outro sequences, product overlays, and overall tone of voice.

Project Roles
Art Director, Designer
Company
R/GA
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design
Media
Brand Identity, Branded Content, Branding, Commercials - Video, Packaging
Samsung /Make
Samsung /Make
Samsung /Make
Samsung /Make
Samsung /Make
Collaborators