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Cold Email Sequence

PulsePoint is a tech company that provides a specialized type of programmatic advertising. They help ad agencies and healthcare companies target their exact demographic by making use of the personal health data they normally can't access. The company is called PulsePoint and their programmatic platform de-identifies data to protect privacy, so that the right patients, doctors, and insurance companies see the right message at the right times. The sales team has been struggling with cold outreach because their messaging was heavily product-based and didn't focus on the audience or benefits to them. I helped diagnose the issues with their existing copy and created them the version you see here.

Project Roles
Copywriter, Editor (Copy)
Company
PulsePoint
Skills
Copywriting, Editing
Media
Advertising
Project Industries
Advertising
Cold Email Sequence