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The Big Plastic Detox

Roughly, forty percent of annual global plastic production is used for packaging; that is, plastic items discarded after being used only once. A fraction of this waste will be recycled. However, much of it will end up in oceans and ultimately pollute our ecosystems, drinking water, and food. The Big Plastic Detox installation intends to raise people’s awareness of the harmful use of futile plastic items such as single-use plastic bottles, bags, utensils, and the excessive plastic wrapping of products. At the forefront, the project appeals to people’s intrinsic motivation to do good. When a specific task is at hand, where people are measured against others, where regions compete with one another, and where individual contributions become visible, people tend to become more active. Reducing global plastic production levels requires everyone’s commitment to change daily routines. A mind shift in consumer behavior will put pressure on industries to act.

Project Roles
Architect, Art Director, Creative Director, Designer
3D, 3D CAD
Architectural Visualization, Architecture
The Big Plastic Detox